In our cafes, our goal is that you feel welcomed, seen, and heard, and that whatever coffee or pastry you choose fits what you’re looking for. We host curriculum for high end cafes and home users alike. We are proud of the time and expertise our trainers spend with each of our staff members, and this knowledge extends to our wholesale partners and the coffee enthusiast. Teaching the fundamentals of coffee and espresso, from farming to cupping to preparation starts with in depth classes, hands on skillset development, and repetition in our training lab. Our approach to serving coffee begins way before there’s a customer in front of us. Our producing partners innovate and work hard to grow some of the most amazing coffees, and we want their name to be listed and recognized. We want you to see exactly how this coffee came to be one of our offerings. This is not only something we are very proud of but is also a practice that is rare to see in coffee. This data is available to view right here on our website.Įach coffee we have is accompanied by its pricing and trade data, meaning you can see what we paid for it, what it scored at, who we bought it from, and other details right on its product page. This ensures that every coffee that goes out not only meets our standards but is truly remarkable. A sample is taken from each roast and cupped for quality, to track the characteristics of our coffees, and to give feedback on roast profiles. We roast and ship coffees every weekday utilizing solar energy from the roof of our facility. When the coffees land at our HQ, we roast and cup and make minute adjustments to the roast profiles until they make the coffees shine in the cup. We maintain high standards for how our coffees score and taste. This plays out across different countries, continents, and terrains.
It starts with traveling to find the absolute best coffees. Through these new elements, we push ourselves towards improved quality and service, staying true to our mantra: “Never Settle for Good Enough.Years ago we started telling each other to “Never Settle for Good Enough.” It felt perhaps like a piece of branding or a slogan, but over the years this mentality has developed into a mantra of its own that permeates every thing that we do at Onyx.
#ONYX COFFEE HOW TO#
We hope this inspires people to ask more of where coffee comes from and how to brew it in different ways to experience the full tasting spectrum that this wonderful coffee, both fruit and bean, offers to us.
We want to also share our knowledge of the craft, so we created art and iconography to highlight coffee origins, roasting specifications, brewing parameters and more. Second to the logo, color is the most essential and evocative piece in a visual identity, which is why we curated a palette of primary and secondary colors that align with our values. We used ONYX Coffee as the primary word mark, an upgraded Onyx skull icon, and the updated “ONYX” Script, as homage to our original logo design, which was displayed on all of our old bags and instantly recognized by our customers worldwide as a sign of our quality. Our 2020 brand redesign centered on modernizing and unifying our brand elements since Onyx was first established in 2012. We want to shine a light on the farmers and producers who grow this wonderful coffee, the roasters and cuppers who meticulously develop and curate the coffee, the cafes and baristas who artfully craft coffee beverages for all the people who wish to enjoy coffee. Our intention as a brand is to educate our customers' outlook on the coffee industry by taking them with us on every step of our journey. Onyx Coffee Lab is focused on bringing transparency, unprecedented hospitality, service, training, and the absolute best coffee offerings to our customers.
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